Elsa Mou is an investor and entrepreneur in the pet care space. With a bachelor’s in business management from The London School of Economics, Elsa began her career at Ogilvy and Mather, a marketing agency, which opened doors to build and invest in food and tech companies in Singapore and Dubai. With the goal of starting a business in the US, Elsa earned her MBA from The Wharton School at The University of Pennsylvania, where she worked part-time with startups and venture capital firms to scale solutions in the food industry. After Elsa witnessed a car accident that killed a dog while on a business trip with her Pomeranian, Birdie, she dove into the pet industry full-time. Elsa invested in and helped build GNight Fetcher, a company that creates nature-inspired pet memorial products including pet urns, grief affirmation cards, and memorial jewelry. Outside of designing memorial products, Elsa enjoys writing blog posts about pet end-of-life care.