December 12, 2022 –  Online memorial platform Keeper Memorials has acquired GatheringUs, a leader in virtual and hybrid memorial services. The acquisition is part of Keeper’s further investment in the digital death care space.

Building from Keeper Memorials’ strong and growing presence in North America, the acquisition of GatheringUs represents Keeper’s strategy to better serve families globally. This merger will immediately accelerate Keeper’s online memorial efforts, allowing them to expand their team, provide additional services, and increase availability of virtual memorial events.

“We believe Keeper is the perfect partner because of their commitment to help create more meaningful and interactive experiences for families through celebrations of life, funerals, and memorial pages. The team has a decade of experience as an online memorial platform and a broad range of partnerships across the industry.” – Lauren Zaslansky Conner and Noha Waibsnaider, Co-Founders, GatheringUs.

Both GatheringUs and Keeper are committed to ensure the preservation of family legacies and stories during this transition. Keeper is honored to welcome GatheringUs families to Keeper’s award winning online memorial platform. More information about the transition will be shared in 2023.

“We are excited to welcome thousands of GatheringUs families to Keeper’s immersive and feature-rich online memorial platform. Although we have provided memorialization services to families for nearly a decade, there is always room to grow and improve. Acquiring GatheringUs will enable us to grow our team and our product line, and better serve our most important asset – our families,” explains Mandy Benoualid, President of Keeper Memorials. “As a leader in virtual memorial events, GatheringUs is a perfect match for Keeper’s strategic goals. We continue to see strong demand for virtual funerals and look forward to expanding in this area.”

The acquisition of GatheringUs signals the continued growth of Keeper Memorials. Keeper’s established and trusted online memorial service, and the expansion of their virtual memorial service offerings through the GatheringUs acquisition, allows Keeper Memorials to meet the needs of families across the globe.

About Keeper Memorials

Founded in 2013, Keeper is a social online memorial platform dedicated to memorializing the lives of the departed. Keeper’s collaborative online memorials enable friends and family to share tributes, upload photos, like, share, comment, connect, and remember those who are dearly missed. They also assist families with professionally crafted live streamed, virtual and hybrid memorial events. Keeper proudly partners with cemeteries and funeral homes to offer a suite of digital memorialization tools, and notably works with the US Department of Veterans Affairs, National Cemetery Administration on the Veterans Legacy Memorial project, memorializing over 4.4 Million Veterans. To learn more, visit www.mykeeper.com.

About GatheringUs

GatheringUs brings together family and friends to support each other and celebrate the life of their loved ones. The company has hosted hundreds of virtual and hybrid memorial events with thousands of guests around the world. They help families create unique and personal events to celebrate the life of their loved one. The GatheringUs team takes care of planning, coordinating logistics, and simplifying the technology, so communities can gather to support each other. Since their launch in 2018, thousands have gathered on memorial pages where they raised $1.7M in donations to nonprofits and personal fundraisers.


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